| Principal Investigator(s): |
Lisa McElaney, MFA; Allison C. Morrill, PhD, JD |
| Funding Agency: |
NIH / NICHD |
| Dates: |
08/01/02 – 02/29/2008 |
| Reference: |
5R44HD042313 |
| Abstract: |
In Supporting the Development of Preterm Newborns Vida Health Communications, Inc. will produce and evaluate the effectiveness of an integrated set of modular DVD programs for parents of premature infants and professionals working in neonatal intensive care settings. Program developers will use state-of-the-art, miniature camera equipment and emerging brain imaging technologies to teach about: the fetal and neonatal brain; the neurobehavioral competencies of preterm infants; and specific care strategies to support the development of premature infants in neonatal intensive care units (NICUs). Over 400,000 infants are born prematurely in the U.S. each year. Over 50% are diagnosed with emotional, behavioral or learning disorders by the time they reach school age. There is no media training currently available to teach families and neonatal staff about individualized, developmental care in the NICU and the ways it is known to improve neurological outcomes of preterm infants. This information is expected to shape care delivery in the NICU and to help parents understand their infants’ competencies and vulnerabilities. |
| Status: |
Phase I complete; Phase II complete |
| Findings: |
See final report |
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“We now have an enduring educational program that can be reused, that doctors can actually access on their own time when they want to from home, and they'll be able to get CME education in an effective and comprehensive manner.”
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“Throughout our partnership, Vida remained vigorously insightful about our needs and desired outcome. And dare I say it? The entire Vida team was actually fun to work with.”
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“Vida staff took the time to understand what we wanted this short film to convey, and then figured out how to best communicate those ideas in a visual narrative.”
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“Vida's truly expert staff took the lead on a complicated and unique process involving book editors, marketing and publicity directors, a high-profile author, therapists, therapeutic clients, and more.”
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“We wanted a small organization that had a good team that could address our challenges in a very personal and focused way... We ended up with a great 9 minute film.”