Reducing Cesarean Birth Rates

Vida has produced a decision support tool designed for hospital systems, third-party payers and accountable care organizations (ACOs) to engage pregnant women in plans to promote normal birth. Organizations such as Aetna are adopting this tool to help promote normal birth and reduce costs associated with early elective delivery and medically unnecessary C-sections.

Features & Benefits:

  • Offers an innovative approach to reduce demand for elective Cesarean deliveries
  • Informed by Leapfrog data, formative research with focus group and key informant interviews
  • Deploys a strategic social-emotional approach, targeting women in their second trimester of pregnancy
  • Utilizes humor,  upbeat animation and personal testimony from a purposefully selected and demographically diverse cast of real mothers and mothers-to-be
  • Aims to shift attitudes and increase women’s confidence in normal childbirth
  • Developed in collaboration with the March of Dimes to reflect the Healthy Babies are Worth the Wait ® “39 weeks” initiative

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View “Reducing Cesarean Birth Rates: Introduction to Waiting for Baby” on Vimeo

Running Time: 19 minutes

Released: 2012

Language: English

Format: DVD or Web

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