“All Babies Cry” to be provided to all new parents in the state of Delaware

January 31st, 2014

ABC.postcardThe CDNDSC, in collaboration with Vida Health Communications, Inc (Vida) and Prevent Child Abuse Delaware are reaching out to new parents in an effort to combat Abusive Head Trauma (AHT or Shaken Baby Syndrome) with a statewide AHT initiative entitled All Babies Cry® (ABC).

AHT is the most common cause of death from child abuse. Estimates of the incidence range from 1,300 to 1,600 reported cases per year in the United States. In Delaware for 2012, the CDNDSC reviewed 7 AHT cases with 2 resulting in death and 5 in near death (total number of all abuse cases reviewed for 2012 was 21; AHT represented 33% of all cases reviewed).

Public health communications specialists and educators at Vida, with support and funding from the Massachusetts Department of Public Health and from the Eunice Kennedy Shriver National Institute of Child Health and Human Development, recently developed ABC, a multi-dose, strengths based injury prevention program. Using the “Strengthening Families” model’s protective factors, ABC goes beyond traditional AHT prevention to enhance new parents (particularly fathers’) confidence in soothing their infants and themselves when feeling stressed. ABC consists of media targeted to appeal to new parent appetites for information. There is a brief component for in-hospital viewing and more in-depth demonstrations for parents to view throughout the newborn period at home on mobile and online platforms.

The CDNDSC, through a grant from Prevent Child Abuse Delaware, is now offering ABC to all new parents in the state for the year 2014. Over 13,000 new parents will be receiving this much-needed information. Staff at each hospital site has been trained to introduce the 11-minute in-hospital version of ABC to new parents and family at maternity bedside. Once ABC is introduced, staff will provide parents with a brochure that directs them to view the rest of the media and 28-page booklet online or on their mobile devices at

Vida is working in concert with the CDNDSC to provide detailed reports on how many times the ABC media is accessed. A follow up survey will also be implemented to measure how many new parents sought out the ABC media and if they found it informative. It is our hope that the introduction of ABC to all new parents in the state of Delaware for the year 2014 will be proven effective.

View a brief introduction to ABC on Vimeo. 

Language: English / Spanish

Released: 2012

For more information, please contact




NIOSH/CDC now offering CEU’s for Vida’s Workplace Violence Prevention for Nurses on-line course

October 4th, 2013
The National Institute for Occupational Safety and Health (NIOSH/CDC) has adopted and adapted Vida’s award winning Workplace Violence Prevention for Nurses on-line course. This multi-media training incorporates lesson text, videos depicting workplace violence incidents, testimonials from real nurses, and lesson quizzes.

On average, over the last decade, U.S. healthcare workers have accounted for two-thirds of the nonfatal workplace violence injuries involving days away from work across all industries. These workers face the risk of both physical violence and non-physical violence, such as verbal abuse, on the job. NIOSH and partners found through their work that there is a lack of workplace violence prevention training being offered to nurses and other healthcare workers.
This new on-line course helps to fill this gap by providing a convenient, free way for nurses, as well as other healthcare workers, to gain this training and earn continuing education units.

“No worker should be afraid of violence in their workplace, especially those who commit their lives to the care and treatment of patients,” said NIOSH Director John Howard, M.D. “This course shows how innovative ideas for developing trainings and strong partnerships can help to address this preventable workplace hazard.”

Focus groups and stakeholder meetings were used to develop and test the course content and design. The course is separated in to 13 units, each expected to take approximately 15 minutes to complete. It is also designed so that participants can restart the course where they last left it, allowing them the ability to manage their time when taking the course.

The course is available for credit on the NIOSH website


To view Vida’s version of the Workplace Violence Prevention for Nurses course click here

1. Register for course

2. Launch course

If you have any questions, please contact us directly.

Vida wins a Gold Web Health Award!

November 24th, 2012

Vida is honored to be the recipient of a Gold Web Health Award for Workplace Violence Prevention for Nurses (WVPN), an online course to help nurses understand, assess, prevent, and respond to violence in the workplace.

Funded by a research grant from the National Institute for Occupational Safety and Health (NIOSH), this web-based curriculum gives hospitals, nursing homes and other healthcare settings important tools for ensuring staff preparedness and safety (Grant Number 5R44OH009180-03). In addition to text and graphics, it includes video elements – interviews with experts, testimonials from nurses about their own experiences, and dramatic reenactments of case studies – to model some essential behaviors and situations. Review Workplace Violence Prevention for Nurses research findings here.

“Many very smart and talented people contributed to the making of this course and we are profoundly appreciative of this recognition. We hope that this course will empower nurses and healthcare administrators to become proactive in advocating for a safe work environment”, said John Craine, Vida’s Principal Investigator.

Now entering its 14th year, the goal of

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the Web Health Awards is to recognize high-quality digital health resources for consumers and health professionals. A panel of health technology professionals judge entries on content, format, success in reaching the targeted health audience, and overall quality.

The Web Health Awards is organized by the Health Information Resource Center (HIRC), a national clearinghouse for professionals who work in consumer health fields. Hundreds of local, state and national health-related organizations and companies enter the competition. Recent winners have included Aetna, American Academy of Pediatrics, Blue Cross and Blue Shield Plans, CDC, CVS/Caremark, Mayo Clinic, Medicare (CMS), NIH, WebMD and more. Download the complete list of Web Health Awards here.

For more information on the National Institute for Occupational Safety and Health, please visit

Center for the Study of Social Policy – Why “All Babies Cry” & Strengthening Families Efforts Should Connect

November 9th, 2012

Strengthening Families efforts provide a cross-systems framework for family support and capacity building in more than 30 states. State initiatives are led by cross-system leadership teams generally representing a diverse set of disciplines, including early childhood, child abuse and neglect prevention, child welfare and public health. In most states, Strengthening Families is being implemented broadly in settings as diverse as early childhood centers, family support programs, parenting programs and other venues that serve young children and their families. Connecting to these leadership teams provides an opportunity to place the All Babies Cry program work in the context of broad cross-disciplinary thinking about how to leverage existing systems to support families and prevent abuse and neglect.

How All Babies Cry Links to the Strengthening Families Protective Factors Framework

Order "All Babies Cry"

All Babies Cry is an evidence-based, maternity education and injury prevention media program for new mothers and fathers. It promotes healthy parental behaviors by empowering new parents with practical demonstrations of infant soothing and clear strategies for managing normal stress in parenting.  All Babies Cry explicitly promotes all of the protective factors of the Strengthening Families approach.

Read the full Center for the Study of Social Policy article here

Vida to present at the “A View From All Sides” Conference

October 30th, 2012

Children's Trust Fund presents "A View From All Sides" Conference

Lisa McElaney, Vida’s President and Principal Investigator, will be presenting a workshop at the upcoming A View From All Sides Conference organized by the Massachusetts Children’s Trust Fund on Thursday, November 1 at 2:00 in Marlborough, MA.

This will be the first public discussion of Vida’s multi-year, NIH funded research project which resulted in All Babies Crya primary, universal, injury prevention tool designed for new parents. Vida’s work builds on prior interventions aimed at reducing child maltreatment in the first year of life by:

  1. Directly correlating health messages and media to protective factors identified in the Strengthening Families model which are associated with improved outcomes
  2. Devoting equal ‘screen time’ to mitigating parental stress as well as to describing infant crying behaviors,
  3. Tuning the media’s messaging and visual treatment to engage men as much as women (men are more likely to perpetrate child maltreatment)
  4. Using findings from formative focus groups of expectant and new parents to design the media approach
  5. Incorporating input about recognizing and side-stepping stress gathered from focus groups of men under court mandates to treatment for committing partner domestic violence

Vida’s workshop, entitled The “All Babies Cry” Clinical Trial: Using Technology to Support Parents and Prevent Injury, will explore the formative research and design process that resulted in the All Babies Cry, modular, multi-dose media intervention. Using the Strengthening Families Protective Factors as a framework, the intervention goes beyond “Shaken Baby” prevention and aims to enhance new parents’ confidence in soothing their infant and themselves when feeling stressed.

Participants in this introductory level workshop will, understand the importance of designing a media approach that promotes parental resilience, positive behaviors, and/or behavior change; appreciate how a holistic approach to strengthening families via new media may reduce parental stress; empower proactive problem solving and help-seeking while considering how principles of learning science inform effective media interventions.

For more information on the conference, please click here
















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