Vida Health Communications, Inc. is dedicated to improving the health of women, children and families through the production of evidence-based educational media for clinical, patient and lay audiences.
Vida’s experience as educator and media producer sets it apart from other developers of public health interventions. Our award-winning programs integrate and ‘translate’ the latest scientific knowledge and advances in healthcare with consistently innovative approaches to visual and interactive media. Vida has received well over 100 awards for its programs
vida's media
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Vida offers a full menu of media
production and project management services. With over two decades of
experience producing multimedia, Vida uses documentary and narrative
approaches to communicate new knowledge and messages about behavior
change.
Adept at the use of new media technologies, Vida offers a variety of services including, but not limited to:
- eLearning course design
- production planning
- principal videography
- editing & post production
- program evaluation - from focus groups to randomized control trials
When Houghton-Mifflin needed
a DVD to support a new trade paperback release by Alan Kazdin on
parenting difficult children they called Vida. When the Isabella
Stewart Gardner Museum wanted to document their school partnership
program and the use of visual thinking strategies they called Vida.
When the Spiral Foundation wanted to explain sensory integration
clearly and succinctly to help support fundraising and educational
outreach they called Vida. |
federally supported research
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Small Business Innovative Research
(SBIR) Awards have made it possible for Vida to craft media products
specifically designed to fill important gaps in health education and
professional staff development. Our federally funded program
initiatives are subjected to particularly rigorous outcome evaluation.
Vida is also a 2007 Tibbetts Award
winner. These prestigious, national awards are made annually to those
small firms, projects, organizations and individuals judged to
exemplify the very best in SBIR achievement.
Federally supported projects currently underway are:
- Managing Environmental Risks in Pregnancy (Phase II)
- All Babies Cry-Prevention of Shaken Baby Syndrome (Fast Track, Phases I and II)
- Workplace Violence Training for Nurses (Phase II)
- Youth Violence Prevention Training (Phase I)
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management team
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Lisa McElaney
President & Principal Investigator
Lisa*at*vida-health.com
Lisa McElaney, MFA, co-founded Vida Health Communications, Inc. Her idea was to explore ways that various forms of media could forward public health agendas. A writer, filmmaker and educator by training, Lisa completed a fellowship in maternal and child health in Tamil Nadu, India in 1990. Since then, she has led several research initiatives funded by the National Institutes of Health. |
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John Craine
Chief Operating Officer & Principal Investigator
John.Craine*at*vida-health.com
John Craine joined Vida in 2002 as its Chief Operating Officer. He received his MBA and Master of Science in Communication from Boston University, afterward joining Butterfield Communications Group. His entrepreneurial spirit led him to the financial services industry where he founded two businesses providing capital financing to small businesses. A desire to use his communications background to improve the lives of others led him to Vida where he has honed his research, e-learning and media skills working on interesting and challenging projects.
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Allison Morrill
Director of Research & Evaluation
Allison.Morrill*at*vida-health.com
A psychologist and former attorney, Dr. Allison Morrill’s, JD, PhD, expertise as a research scientist is the design and evaluation of media-based health-promotion interventions – in particular multi-method evaluations that utilize both qualitative and quantitative methods. She has researched and published on topics of HIV prevention, programs for persons living with HIV/AIDS (incarcerated populations in particular), violence against women, and the interconnections among substance abuse, intimate partner violence and heterosexual risk. Dr. Morrill serves on the Institutional Review Board for Protection of Human Subjects at University of New England. |
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Allie Humenuk
Executive Producer, Visual Media
Humenuk*at*vida-health.com
Allie Humenuk has been with Vida since 1996. She is an award winning, Emmy nominated cinematographer and documentary filmmaker. She graduated from Harvard University where she taught filmmaking and video production. She continues to freelance as a cinematographer while also producing, shooting and editing Vida’s projects.
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